Job description
Summary :
If you enjoy golfing and have experience in marketing than this job is for you. This position is responsible for coordinating the marketing efforts of the Company by interfacing with Sales, Production/Warehousing, and Management to maintain and schedule our marketing programs on a timely basis.
Duties & Responsibilities :
• Plan and strategize monthly print advertising campaigns and maintain publishing schedule.
• Create and execute multiple weekly email campaigns to customers. Review and report on the clicks and opens from our e-blast campaigns
• Social media posting (Facebook, Twitter, Instagram, LinkedIn)
• Create weekly/monthly/seasonal specials to drive both phone and online sales.
• Update website when needed (images, product info, pricing).
• Create full product catalog, mini golf catalog, distributor catalog and furniture catalog.
• Seek out new advertising opportunities.
• Video creation/posting.
• Work with graphic designers to provide digital content from pictures of warehouse products.
• Assist in Internet marketing by updated productions for sale on our website, mini-golf website, eBay & amazon site.
• Review and report on our SEO and google analytics campaigns, track and report on all site metrics; analyze data and develop recommendations for content and customer experience enhancements
• Assist in the standardizing our branding through all mediums.
• Assist in the distribution of press releases and product announcements.
• Other duties and tasks as assigned
Software tools available for use by this position .
• WordPress
• SEO - Google Analytics
• HTML, CSS
• Mailchimp – Constant Contact
• Adobe Photoshop, Illustrator, InDesign
• Microsoft Office – Word, Excel, PPT
• NetSuite Customer & Product database
Qualifications Necessary:
• Four years experience in a Marketing Role
• Excellent verbal and written communications skills
• Communicates well with technical and non-technical people
• Associate or bachelor’s degree with some digital marketing experience
• Ability to remain professional and courteous with customers at all times
• Photoshop/InDesign experience huge plus
• Digital marketing (Social media/Google Ads/Google Analytics) experience huge plus
• Catalog design experience huge plus
• Print advertising
• Email marketing
• Golfing experience is a plus
Job Type: Full-time
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